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Privacy Policy for Smoov
Effective Date: July 23, 2025
Last Updated: July 23, 2025
1. Information We Collect
- Personal Information
- Phone Number: Required for account verification and SMS authentication
- Location Data: Real-time and approximate location to provide personalized venue recommendations
- Profile Information: Preferences and interests you provide during onboarding
- Usage Data: App interactions, venues viewed, search queries, time spent in app
- Device Information
- Device Identifiers: Device ID, advertising ID, operating system version
- Technical Data: IP address, browser type, app version, crash reports
- Location Services: GPS coordinates, Wi-Fi networks, Bluetooth beacons when available
- Content and Communications
- Communication Records: SMS verification messages, customer support interactions
- Third-Party Content: Information from publicly available social media content we display
2. How We Use Your Information
- Primary Uses
- Personalized Recommendations: Curate venue suggestions based on location and preferences
- Account Security: Verify your identity through SMS authentication
- Service Delivery: Provide real-time venue information and directions
- App Improvement: Analyze usage patterns to enhance user experience
- Secondary Uses
- Customer Support: Respond to inquiries and resolve technical issues
- Legal Compliance: Meet regulatory requirements and protect user safety
- Business Analytics: Understand user behavior and app performance (anonymized data)
3. Information Sharing
- We Share Information With:
- SMS Service Providers: Twilio for authentication messages
- Analytics Services: Aggregated, anonymized usage data for app improvement
- Mapping Services: Location data for venue discovery and directions
- Business Partners: Anonymized insights about venue popularity and user preferences
- We Do Not Sell Personal Information
- We do not sell, rent, or trade your personal information to third parties
- Location data is only used for service delivery and improvement
- Phone numbers are solely for account verification
4. Third-Party Services
- Services We Use:
- Twilio: SMS verification and delivery
- Apple/Google Maps: Location services and directions
- Analytics Platforms: App performance and crash reporting
- Cloud Storage: Secure data storage and backup
- Third-Party Content:
- We display publicly available social media content to showcase venues
- This content remains the property of original creators
- We provide attribution and respect takedown requests
5. Data Retention
- Account Data: Retained while your account is active
- Location History: Stored for 12 months to improve recommendations
- SMS Verification: Phone numbers retained for account security
- Usage Analytics: Anonymized data retained for 24 months
- Deleted Accounts: Personal data removed within 30 days of account deletion
6. Your Rights and Choices
- You Can:
- Access Your Data: Request a copy of personal information we have
- Update Information: Modify profile details and preferences in-app
- Delete Account: Remove your account and associated data
- Opt-Out of SMS: Reply STOP to any verification message
- Location Control: Disable location services in device settings
- Data Portability: Export your data in machine-readable format
- How to Exercise Rights:
7. Data Security
- Security Measures:
- Encryption: All data transmitted using industry-standard encryption
- Secure Storage: Personal information stored in encrypted databases
- Access Controls: Limited employee access on need-to-know basis
- Regular Audits: Periodic security assessments and updates
- SMS Security:
- Verification codes expire within 5 minutes
- Rate limiting prevents abuse
- Secure transmission through encrypted channels
8. Location Privacy
- Location Data Use:
- Real-Time Recommendations: Show nearby venues and events
- Historical Analysis: Improve algorithm accuracy over time
- Never Shared: Individual location data not shared with third parties
- User Control: Can be disabled in device settings at any time
- Location Accuracy:
- We use approximate location when precise location isn't necessary
- Background location access only when app is in use
- Clear notifications when location is being accessed
9. Children's Privacy (COPPA)
- Smoov is not intended for users under 13 years of age
- We do not knowingly collect personal information from children under 13
- If we become aware of such collection, we will delete the information immediately
- Parents who believe we have collected their child's information should contact us
10. California Privacy Rights (CCPA)
- California residents have additional rights:
- Right to Know: Categories and specific pieces of personal information collected
- Right to Delete: Request deletion of personal information
- Right to Opt-Out: Opt-out of sale of personal information (we don't sell data)
- Non-Discrimination: We won't discriminate for exercising these rights
11. International Users
- Data Transfers:
- Data may be processed in the United States
- We ensure adequate protection through appropriate safeguards
- EU users have rights under GDPR including data portability and erasure
12. Updates to Privacy Policy
- We may update this policy to reflect service changes or legal requirements
- Material changes will be notified through the app or email
- Continued use after changes constitutes acceptance
- Previous versions available upon request
13. Contact Information
This Privacy Policy is designed to be transparent about our data practices while protecting your privacy and complying with applicable laws.