Privacy Policy for Smoov

1. Information We Collect

Personal Information

• Phone Number: Required for account verification and SMS authentication
• Location Data: Real-time and approximate location to provide personalized venue recommendations
• Profile Information: Preferences and interests you provide during onboarding
• Usage Data: App interactions, venues viewed, search queries, time spent in app

Device Information

• Device Identifiers: Device ID, advertising ID, operating system version
• Technical Data: IP address, browser type, app version, crash reports
• Location Services: GPS coordinates, Wi-Fi networks, Bluetooth beacons when available

Content and Communications

• Communication Records: SMS verification messages, customer support interactions
• Third-Party Content: Information from publicly available social media content we display

2. How We Use Your Information

Primary Uses

• Personalized Recommendations: Curate venue suggestions based on location and preferences
• Account Security: Verify your identity through SMS authentication
• Service Delivery: Provide real-time venue information and directions
• App Improvement: Analyze usage patterns to enhance user experience

Secondary Uses

• Customer Support: Respond to inquiries and resolve technical issues
• Legal Compliance: Meet regulatory requirements and protect user safety
• Business Analytics: Understand user behavior and app performance (anonymized data)

3. Information Sharing

We Share Information With:

• SMS Service Providers: Twilio for authentication messages
• Analytics Services: Aggregated, anonymized usage data for app improvement
• Mapping Services: Location data for venue discovery and directions
• Business Partners: Anonymized insights about venue popularity and user preferences

We Do Not Sell Personal Information

• We do not sell, rent, or trade your personal information to third parties
• Location data is only used for service delivery and improvement
• Phone numbers are solely for account verification

4. Third-Party Services

Services We Use:

• Twilio: SMS verification and delivery
• Apple/Google Maps: Location services and directions
• Analytics Platforms: App performance and crash reporting
• Cloud Storage: Secure data storage and backup

Third-Party Content:

• We display publicly available social media content to showcase venues
• This content remains the property of original creators
• We provide attribution and respect takedown requests

5. Data Retention

• Account Data: Retained while your account is active
• Location History: Stored for 12 months to improve recommendations
• SMS Verification: Phone numbers retained for account security
• Usage Analytics: Anonymized data retained for 24 months
• Deleted Accounts: Personal data removed within 30 days of account deletion

6. Your Rights and Choices

You Can:

• Access Your Data: Request a copy of personal information we have
• Update Information: Modify profile details and preferences in-app
• Delete Account: Remove your account and associated data
• Opt-Out of SMS: Reply STOP to any verification message
• Location Control: Disable location services in device settings
• Data Portability: Export your data in machine-readable format

How to Exercise Rights:

Email us at info@smoovit.live or use in-app settings

7. Data Security

Security Measures:

• Encryption: All data transmitted using industry-standard encryption
• Secure Storage: Personal information stored in encrypted databases
• Access Controls: Limited employee access on need-to-know basis
• Regular Audits: Periodic security assessments and updates

SMS Security:

• Verification codes expire within 5 minutes
• Rate limiting prevents abuse
• Secure transmission through encrypted channels

8. Location Privacy

Location Data Use:

• Real-Time Recommendations: Show nearby venues and events
• Historical Analysis: Improve algorithm accuracy over time
• Never Shared: Individual location data not shared with third parties
• User Control: Can be disabled in device settings at any time

Location Accuracy:

• We use approximate location when precise location isn't necessary
• Background location access only when app is in use
• Clear notifications when location is being accessed

9. Children's Privacy (COPPA)

• Smoov is not intended for users under 13 years of age
• We do not knowingly collect personal information from children under 13
• If we become aware of such collection, we will delete the information immediately
• Parents who believe we have collected their child's information should contact us

10. California Privacy Rights (CCPA)

California residents have additional rights:

• Right to Know: Categories and specific pieces of personal information collected
• Right to Delete: Request deletion of personal information
• Right to Opt-Out: Opt-out of sale of personal information (we don't sell data)
• Non-Discrimination: We won't discriminate for exercising these rights

11. International Users

Data Transfers:

• Data may be processed in the United States
• We ensure adequate protection through appropriate safeguards
• EU users have rights under GDPR including data portability and erasure

12. Updates to Privacy Policy

• We may update this policy to reflect service changes or legal requirements
• Material changes will be notified through the app or email
• Continued use after changes constitutes acceptance
• Previous versions available upon request

13. Contact Information

This Privacy Policy is designed to be transparent about our data practices while protecting your privacy and complying with applicable laws.